Marketing Types
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Loyalty Marketing is the strategy used to keep old customers using various reward incentives
Premiums were introduced in 19th century; customers can trade proof of purchase for specific goods
Offers discount for old/returning customers; e.g. various fashion brands
The marketing model relies heavily on satisfying customers ---> Quality of goods is very important
HOME
Production Era
Sales Era
Market Era
Relationship Era
Loyalty Marketing
Door to Door Marketing
Future Marketing