Marketing Types
HOME
Production Era
Sales Era
Market Era
Relationship Era
Loyalty Marketing
Door to Door Marketing
Future Marketing
Began after WWII, when market changed from abundance of consumer to abundance of products
"The consumer is king, find a need and fill it"
Market went from: Seller's market --> Buyers market
Successful marketers found needs and wants, then filled it
Many brands competing for a set population
Apply for both profit & non-profit organization
HOME
Production Era
Sales Era
Market Era
Relationship Era
Loyalty Marketing
Door to Door Marketing
Future Marketing